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Research papers

Young people and credit institutes in West Germany

In 1983 "focus" in Munich carried out a psychological study "the automated bank". From this study and also from others we know that young people accept modern banking technology but they also want the personal contact with bank officials. This is...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Author: Ulrike Hollmann
June 15, 1984
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Citation

Hollmann, U. (1984a, June 15). Young people and credit institutes in West Germany. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/young-people-and-credit-institutes-in-west-germany